Petroculture’s Intersections with The Cultural Heritage sector in the context of green transitions


Demonstrate how interventions in museums can make the pervasiveness of petroculture in the collections legible

Industrial heritage sites

Demonstrate that reinterpreting and repurposing industrial heritage sites can foster citizen confidence in green transitions

Heritage landscapes

Demonstrate how interventions in historical energy landscapes can make citizens more aware of petroculture infrastructures


Give heritage practitioners and policymakers tools for reinterpreting cultural heritage in light of needed green transitions

PITCH’s mission

PITCH’s overarching aim is to enable citizens to confidently engage the constantly changing nature of cultural heritage and its relationship to modern petrocultures, and provide heritage practitioners and policymakers with the tools to repurpose existing and future forms of heritage to facilitate just green transitions.

PITCH brings together academic and cultural sector organisation partners in six countries to spur on the processes by which humanities and arts scholarship and public interventions can strengthen citizen engagement with the constantly changing nature of cultural heritage and its relationship to past and present petrocultures to lay the groundwork for rapid, society-wide European green transitions away from a reliance on fossil-fuels.

Cultural heritage, whether in the form of objects, sites, or landscapes, can be mobilised directly in imagining alternative sustainable futures.

Objective 1

Create a deeper understanding of petroculture’s intersections with heritage practices and how this reflects social, economic, and political changes over time

Objective 2

Demonstrate that heritage when reinterpreted within a petroculture frame can foster citizen confidence in green transitions

Objective 3

Develop innovative practices and guidelines for heritage practitioners and policymakers